SEO for Small Business: Boost Your Visibility

Thanks for visiting our guide on SEO for small businesses. In today’s digital age, possessing a strong online presence is vital for achievement. Small companies, particularly, can greatly reap the benefits of implementing effective SEO techniques to boost their visibility and reach their target market. By optimizing their websites and content, small organizations can increase their search engine rankings, drive organic traffic, and ultimately improve their customer base.

In this post, we are going to explore the importance of affordable SEO plans for small business and exactly how it may be a game-changer for his or her online visibility. We are going to discuss the impact of SEO, the real difference between small business SEO and local SEO, and why it matters. We are going to also provide practical tips and strategies to help small businesses maximize their SEO efforts and stay ahead of competition.

Primary Takeaways:

• Implementing SEO strategies can significantly improve the online visibility of small businesses.
• Small business SEO is different from local SEO, with unique considerations and approaches.
• SEO is really a long term investment that will generate organic traffic and attract the best audience.
• Creating compelling and localized content articles are crucial for engaging with all the local audience.
• Maximizing SERP visibility, building brand awareness, and leveraging reviews are essential SEO tactics.

Understanding the Impact of SEO on Small Businesses

Within this section, we are going to explore the thought of Small Business SEO and explore its impact on small companies. SEO, which stands for Search Engine Optimization, plays a crucial role in improving online visibility and driving organic targeted traffic to websites. By implementing effective SEO strategies, small companies can boost their online presence and stand out from competition.

Precisely what is Small Business SEO?

Small Business SEO means the optimization techniques specifically tailored for small companies to boost their visibility on search engines like google like Google. It requires optimizing various facets of a web site, such as content, keywords, meta tags, and backlinks, to position higher in search engine results pages (SERPs) and attract relevant organic traffic.

The Main Difference Between Small Business SEO and Local SEO

While Small Business SEO concentrates on enhancing the online presence of small organizations in general, Local SEO is more geographically targeted. Local SEO aims to optimize a business’s online visibility for local searches, helping them reach potential prospects in their specific location. While both Small Business SEO and Local SEO share common optimization techniques, Local SEO puts more focus on factors such as Google My Business profiles, local keywords, and directory listings.

Why SEO is a Game-Changer for Small Businesses

SEO has turned into a game-changer for small businesses, providing these with a reasonable and efficient way to compete with larger businesses within the digital landscape. Here are a few key explanations why SEO is essential for small organizations:

1. Increased Online Visibility: By implementing SEO strategies, small businesses can increase their rankings on SERPs, driving more organic visitors to their websites and increasing their online visibility.
2. Targeted Audience: SEO allows small businesses to concentrate on specific keywords and optimize their website to attract the correct audience. This can help in driving relevant traffic that is certainly more likely to convert into customers.
3. Cost-Effective Marketing: Compared to traditional marketing methods, SEO offers a cost-effective means for small organizations to advertise their products and services to your wider audience.
4. Long term Growth: SEO is really a long term investment that may yield continuous outcomes for small organizations. By consistently improving their SEO efforts, small companies can maintain and boost their online visibility, ultimately causing sustained growth.

Overall, Small Business SEO has the potential to become a game-changer for small companies, providing all of them with increased visibility, targeted audience reach, and cost-effective marketing opportunities. By embracing SEO strategies, small businesses can obtain a competitive edge and thrive in the digital landscape.

Need for Google Business Profile for Local Visibility

In today’s digital era, using a strong online presence is vital for small organizations seeking to thrive. One powerful tool that will significantly enhance a small business’s local visibility is a Google Business Profile.

A Google Business Profile is really a free listing that appears when individuals hunt for companies on Google or Google Maps. It offers essential information regarding your business like address, phone number, website, business hours, and customer reviews.

Optimizing your Google Business Profile can have a significant impact on attracting local customers. When individuals look for services or products within their area, owning an optimized and updated profile increases the likelihood of your business being featured prominently inside the local search engine rankings. This heightened visibility can drive traffic to your site and ultimately increase conversions and sales.

Additionally, a Google Business Profile enables you to showcase your business in a visually appealing way. You could add photos, videos, and post updates to engage with potential prospects and give them a more immersive experience.

Furthermore, testimonials and ratings play a crucial role in customer decision-making. An optimized Google Business Profile enables customers to leave reviews and ratings, building social proof and credibility to your business. Positive reviews and ratings can have more customers and differentiate your business from competitors.

To conclude, creating and optimizing a Google Business Profile is vital for small companies seeking to enhance their local visibility. By taking advantage of this free and powerful tool, small businesses can improve their online presence, attract more local customers, and ultimately boost their business.

Strategic Keyword Research for Targeted Outreach

In order to maximize the visibility of small companies online, strategic market and keyword research plays a crucial role. By identifying relevant keywords, businesses can produce targeted outreach campaigns that attract the best audience and drive organic traffic to their websites.

The entire process of strategic market and keyword research involves:

1. Understanding your audience: Conduct consumer research and develop buyer personas to get insights to the preferences, needs, and pain points of your prospective customers.
2. Identifying industry-specific and site-specific keywords: Use niche research tools to discover keywords which are related to your business and location. These may include long-tail keywords, location-based keywords, and industry-specific terms.
3. Competitor analysis: Analyze the keywords that your particular competitors are targeting and identify gaps or opportunities that can help you stick out inside the search engine results.
4. Relevance and check volume: Prioritize keywords that have a superior search volume and therefore are relevant to your business. This will ensure that you attract qualified traffic to your web page.

After you have identified the appropriate keywords, you can incorporate them to your website content, together with your headings, meta tags, page titles, and in the body of your text. By optimizing your site content by using these targeted keywords, you increase the chances of ranking higher in search engine results, making your business more visible to potential prospects.

Benefits associated with Strategic Niche Research for Small Organizations
Higher search engine rankings
Increase in organic traffic
Attracting highly relevant leads
Improved conversions
Enhanced online visibility and brand recognition

Creating Compelling and Localized Content

One of the important aspects in attracting and engaging the local audience is creating compelling and localized content. This really is crucial for SEO consultant for small business seeking to begin a strong online presence and interact with their target market. By concentrating on topics that resonate with your local audience and incorporating local events and activities in your content, you can effectively grab their attention and build a loyal following.

Identifying Topics That Resonate with Your Local Audience

To produce compelling content that resonates with your local audience, it’s important to understand their requirements, interests, and preferences. Spend some time to research and identify topics that are related to your target audience. Consider conducting surveys or interviews along with your existing customers to gain advice about their concerns, questions, and parts of interest. This should help you tailor your content to fulfill their expectations and offer valuable information they find valuable and fascinating.

Furthermore, staying up-to-date with local news, trends, and events will also help you identify topics that resonate with your local audience. By including timely and relevant information in your content, it is possible to position yourself being a trusted source of information and establish your business as a go-to authority inside your neighborhood.

Incorporating Local Events and Activities in your Content

Local events and activities play a substantial role in shaping the fabric of any community. By integrating these events in your content, you may create a feeling of connection and relevance along with your local audience. Consider writing blog posts, creating videos, or sharing social networking updates that highlight upcoming local events and activities. This will not just demonstrate your involvement in the community but also provide valuable information and entertainment for your audience.

Additionally, consider partnering with local organizations, organizations, or influencers to co-create content that showcases local events and activities. This collaboration may help expand your reach and further strengthen your relationship with the neighborhood audience. It’s a win-win situation, when you provide valuable content in your audience as well as supporting and promoting local organizations and initiatives.

Samples of Incorporating Local Events and Activities into Content Creation

Content Type	Example
Blog Post	“Top 10 Local Events to go This Summer”
Video	“Exploring Local Festivals: Strategies for the Best Food and Fun”
Social Networking Post	“Join us this weekend in the XYZ Farmers Market for fresh produce and native artisans. #SupportLocal”

By creating compelling and localized content that addresses the interests and concerns of the local audience while incorporating local events and activities, you are able to begin a strong connection and foster engagement. This will help your small business stand out and make a loyal customer base in your neighborhood.

Maximizing SERP Visibility Through Effective SEO Tactics

In order to boost their online visibility and reach a larger audience, small companies need to implement effective SEO tactics that may maximize their presence on Search Engine Results Pages (SERPs). This section will explore various strategies and tactics that small companies can employ to make certain maximum visibility on search engines like google.

One primary factor in maximizing SERP visibility is on-page optimization . By optimizing website elements like title tags, meta descriptions, and headers with targeted keywords, small businesses can enhance their ranking on search engine results pages. Additionally, creating high-quality and relevant content that is optimized both for users and look engines can further enhance visibility.

Another important aspect is backlink building . Building a strong network of high-quality backlinks from reputable websites are unable to only drive traffic to a small business’s website but additionally signal to look engines that this website is authoritative and trustworthy. This can result in improved visibility on SERPs.

Along with on-page optimization and backlink building, small businesses should consider other effective SEO tactics including:

• Developing a user-friendly website with clear navigation and fast loading times
• Optimizing website images by reduction of file sizes and using descriptive alt text
• Utilizing social networking platforms to engage with audiences and drive traffic to their website
• Implementing local SEO strategies to target specific geographic locations
• Monitoring and analyzing website performance using analytics tools to recognize areas for improvement

By implementing these SEO tactics and staying up-to-date with all the latest industry trends, small organizations can improve their visibility on SERPs, reach their target audience, and ultimately drive more organic traffic and conversions.

Table: Effective SEO Tactics for Small Companies

Tactic	Description
On-Page Optimization	Optimizing website elements and content to enhance SERP rankings
Backlink Building	Acquiring high-quality backlinks from reputable websites to improve website authority and visibility
User-Friendly Website Design	Developing a website that is very easy to navigate, fast-loading, and responsive
Image Optimization	Reducing image file sizes and making use of descriptive alt text for improved search visibility
Social Networking Engagement	Using social media platforms to interact with audiences and drive traffic to the site
Local SEO	Implementing approaches to target specific geographic locations and attract local customers
Website Performance Monitoring	Using analytics tools to monitor and analyze website performance, identifying areas for improvement

Building Brand Awareness with SEO

In today’s digital landscape, building brand awareness is vital for the achievements of small businesses. One efficient way to accomplish this is through strategic SEO strategies. By optimizing their online presence, small businesses can establish brand authority, improve brand visibility, and attract a loyal client base.

SEO plays an important role in establishing brand authority. When small companies consistently produce high-quality, relevant content that aligns using their target audience’s needs and interests, they position themselves as experts within their industry. It will help to construct trust and credibility, making customers more likely to choose their brand over competitors.

Improving brand visibility is yet another key advantage of implementing SEO strategies. By optimizing their site and content for search engine listings, small companies can enhance their visibility on search engine results pages (SERPs). Because of this when prospective customers search for relevant keywords or phrases, the business’s website is very likely to can be found in the top search engine rankings.

By appearing in the top search results, small companies can attract organic traffic, generate leads, and enhance their likelihood of converting visitors into customers. This increased visibility likewise helps to amplify brand awareness, as more people are subjected to the business’s name and offerings.

Additionally, SEO will help small organizations attract a loyal customer base. When businesses consistently deliver valuable content and supply a seamless user experience, they make positive associations using their brand. This enhances customer satisfaction and encourages repeat business and word-of-mouth referrals.

Advantages of Building Brand Awareness with SEO
Establishes brand authority
Improves brand visibility
Attracts a loyal customer base

Tailoring Your SEO Technique for the Niche

On the planet of SEO, one size does not fit all. It is crucial for small companies to tailor their SEO approaches to their respective niches to attain optimal results. By customizing SEO approaches according to industry-specific needs, small organizations can effectively boost their online visibility and stay in front of the competition.

Customizing SEO Approaches for a number of Small Business Types

Each small business type possesses its own unique requirements and target market. Customizing SEO approaches involves understanding the specific needs from the business and tailoring strategies accordingly. As an example, a retail store may concentrate on local SEO and optimizing product listings, while services-based business may prioritize content marketing and customer reviews.

By conducting thorough research and research into the target audience, small organizations can uncover the most efficient SEO tactics that resonate using their niche audience. This includes identifying relevant keywords, optimizing website content, and implementing on-page and off-page optimization techniques.

Analyzing Competitors to boost Your SEO Game

One in the key steps in tailoring an SEO technique for the niche is analyzing competitors. By studying the SEO tactics and strategies utilized by competitors inside the same industry, small companies can gain valuable insights and identify areas for improvement.

Competitor analysis helps small businesses understand the keywords, content, and backlink profiles which are driving their competitors’ success. These details are able to be used to refine and grow their own SEO efforts. By learning from competitors’ successes and failures, small organizations can optimize their SEO strategies and acquire a competitive edge within the digital landscape.

Leveraging Reviews and Social Proof in SEO

In today’s digital landscape, online reviews and social proof play an important role in the success of small organizations. Search engines like google like Google consider testimonials and social engagement as important ranking factors. By leveraging reviews and social proof effectively, small companies can significantly improve their SEO performance and boost their visibility online.

The Impact of Positive Reviews on Search Rankings

Positive reviews serve as a powerful kind of social proof that can influence prospective customers and look engines. When a small business includes a high level of positive reviews, it signals to look engines that the business is trusted and reputable. Consequently, search engines like google may reward the business with higher search rankings, leading to increased visibility and organic traffic.

Generating and Showcasing Social Proof

Small organizations can actively generate and showcase social proof to enhance their SEO efforts. Below are a few strategies:

1. Encourage satisfied customers to leave reviews: Small organizations can ask happy customers to go out of reviews on platforms like Google My Business, Yelp, or industry-specific review sites. These reviews can enhance credibility and have more customers.
2. React to reviews: Engaging with customer reviews implies that the business values customer opinions and cares about client satisfaction. Responding promptly and professionally can have a positive influence on search rankings and customer perception.
3. Showcase testimonials and endorsements: Small companies can feature customer testimonials and endorsements on their website or social media platforms. These testimonials work as social proof and will build trust.
4. Monitor and manage online reputation: Regularly monitoring and addressing negative reviews or comments is important. Promptly resolving issues may help mitigate any potential negative effect on search rankings and brand reputation.

To Summarize

Leveraging reviews and social proof is a crucial part of a powerful SEO strategy for small businesses. By harnessing the effectiveness of positive reviews and effectively showcasing social proof, small businesses can boost their online visibility, attract more customers, and ultimately drive business growth.

Localizing Your SEO Efforts with Geo-targeted Keywords

Understanding the Power of Local Keywords

To be able to maximize your small business’s online visibility, it’s essential to understand the effectiveness of local keywords. Local keywords are keyphrases which are specific to particular geographic location, letting you target potential prospects in the area. By including these keywords into your website content, you can increase your chances of appearing in local search engine results and attracting relevant traffic.

When choosing local keywords, it’s essential to think about the unique characteristics of your own audience as well as your local market. This should help you choose keywords that resonate with your prospective customers and align with their search intent. By comprehending the specific terms and phrases that the local audience uses when looking for products or services like yours, you are able to optimize your content to satisfy their needs and boost your website’s visibility in local search engine rankings.

Integrating Local Keywords in your Website’s Metadata

Integrating local keywords into your website’s metadata is an effective method to signal to search engines that your business is applicable to local searches. Metadata means the information that is certainly embedded in the code of your own web pages and it is not visible to visitors. By optimizing your metadata with local keywords, it is possible to provide search engine listings with valuable information about your business’s location and improve your odds of appearing in local search results.

For instance, you can contribute local keywords in your page titles, meta descriptions, and image alt tags. This helps search engines understand the context of your own content and hook it up to relevant local searches. When making your metadata, be sure to include compelling and relevant information that entices users to click your site in search results.

As well as metadata, it’s important to incorporate local keywords naturally throughout your website’s content. This consists of your page headings, body text, and image captions. By weaving local keywords seamlessly to your content, it is possible to enhance your website’s relevance for local searches and increase the chances of you attracting local customers.

By localizing your SEO efforts through the use of geo-targeted keywords and integrating them effectively in your website’s metadata, you can boost your small business’s online visibility and attract local customers that are actively looking for the services or products you offer.

Image Optimization as well as its Effect on SEO Performance

In terms of improving SEO performance for small businesses, image optimization plays a crucial role. Optimized images not only boost the looks of a website but in addition contribute to reduced loading times, ultimately boosting the site’s overall SEO.

Reducing Loading Times with Optimized Images

Long loading times can negatively impact user experience and search engine rankings. By optimizing images, small businesses can significantly reduce the time it takes for their webpages to load. This can lead to better user engagement and increased organic traffic.

There are numerous techniques for optimizing images:

• Compressing images without compromising quality: By reduction of the file scale of images, organizations can ensure faster loading times without sacrificing visual appeal.
• Using the appropriate image file format: Choosing the right file format, like JPEG or PNG, based on the image content may help optimize loading speeds.
• Implementing lazy loading: This method involves loading images only while they are visible in the user’s screen, further improving page load times.

By implementing these optimization techniques, small companies can produce a better user experience and enhance their website’s overall SEO performance.

Utilizing Alt Text and File Names to enhance SEO

Alt text and file names are critical elements for optimizing images and boosting SEO. Alt text provides textual descriptions of images, which not only helps search engines comprehend the content but also improves accessibility for visually impaired users.

When crafting alt text, it is essential to use relevant keywords that accurately describe the picture. This allows search engine listings to associate the photo with relevant search queries, improving the likelihood of higher rankings in image search engine rankings.

As well as alt text, optimizing file names is essential. When saving image files, small companies should use descriptive file names that incorporate relevant keywords. It will help search engine listings be aware of the image’s content and enhances the overall SEO performance.

By optimizing images through alt text and file names, small organizations can enhance their online visibility and attract more targeted organic traffic.

Ensuring Mobile Responsiveness for User-Friendly Experiences

In today’s digital landscape, mobile items are becoming the favorite way of accessing the internet. As a small business, it is vital to prioritize mobile responsiveness to provide user-friendly experiences for the audience. Furthermore it improve the overall usability of the website, it also includes a direct influence on your SEO Bangkok performance.

Mobile responsiveness means the ability of a site to adapt and display properly on different screen sizes and devices. It helps to ensure that your internet site looks and operations seamlessly, whether or not it is actually accessed over a computer, smartphone, or tablet.

In terms of SEO, mobile responsiveness plays an important role in search engine rankings. Search engines like google, like Google, prioritize websites that provide a mobile-friendly experience to users. Mobile-friendly websites are more likely to rank higher in search results, ultimately causing increased visibility and organic traffic.

Optimizing your internet site for mobile devices involves various factors. Firstly, you should make sure that your website was created utilizing a responsive web design framework. This permits your internet site to automatically adjust and adapt its layout in accordance with the unit and screen size it is being viewed on. The information, images, and overall design needs to be optimized to suit smaller screens without having to sacrifice quality or user experience.

Additionally, page loading speed is another crucial factor for mobile responsiveness. Mobile users expect fast-loading websites, and slow-loading pages can result in high bounce rates and minimize search rankings. Optimize your images, minimize CSS and JavaScript, and leverage caching strategies to improve loading times on mobile devices.

Usability is key on mobile devices, and this includes having easy-to-navigate menus and clickable buttons that are suitable for touchscreens. Implementing mobile-friendly features including collapsible menus, larger buttons, and simplified forms can greatly boost the user experience on mobile devices, resulting in increased engagement and conversions.

By ensuring mobile responsiveness to your small business website, you are not just catering to the evolving needs and preferences of your own audience but additionally boosting your SEO performance. With a lot more users counting on mobile devices to get into information, products, and services, providing a person-friendly mobile experience is important for the success and development of your small business.

As a Final Point

SEO is not just a short-term fix for small businesses; this is a long-term investment for sustained growth and enhanced online visibility. By implementing effective SEO strategies, small businesses can increase their online presence, have more targeted traffic, and ultimately increase their revenue.

In terms of SEO, patience is essential. It will take time for search engine listings to acknowledge and rank websites based on their optimization efforts. However, the long-term benefits associated with SEO allow it to be an essential tool for small business growth. It allows organizations to establish their brand authority, connect to their target audience, and remain competitive within the digital landscape.

Key takeaways for enhancing small business visibility online include conducting thorough keyword research and implementing targeted outreach campaigns. By understanding the needs and preferences of your own local audience, you may create compelling and localized content that resonates along with them. Optimizing your site with geo-targeted keywords and ensuring mobile responsiveness are also crucial for providing a person-friendly experience and improving search engine rankings.

Remember, SEO is not a one-time task; it will require ongoing effort and monitoring. By consistently monitoring your website’s performance, analyzing competitors, and leveraging reviews and social proof, you are able to refine your SEO strategy and stay in front of the competition. With a solid SEO foundation, small companies can reap the benefits of increased visibility, organic traffic, and sustainable growth.

FAQ

What is Small Business SEO?

Small Business SEO refers back to the procedure of optimizing a small business’s website and internet based presence to improve its visibility and rankings on search engine results pages (SERPs). It calls for implementing various strategies and tactics like market and keyword research, on-page optimization, and backlink building to bring in more organic traffic and potential customers.

What is the difference between Small Business SEO and native SEO?

While Small Business SEO concentrates on enhancing the overall online visibility of a small business, Local SEO specifically targets optimizing a business’s presence in local search results. Local SEO emphasizes geo-targeted keywords, optimizing a Google Business Profile, and leveraging local directories to attract customers in a specific geographical area.

The reason why SEO a game-changer for small organizations?

SEO is a game-changer for small organizations as it levels the playing field and enables them to contest with bigger brands. By implementing effective SEO strategies, small organizations can improve their visibility, attract targeted organic traffic, and build brand authority in their industry. This might lead to higher online traffic, better lead generation, and ultimately, increased sales and revenue.

What is the need for having a Google Business Profile for small organizations?

Using a Google Business Profile is crucial for small companies as it enhances their local visibility and credibility online. A Google Business Profile provides essential information like business hours, contact details, and testimonials. Optimizing this profile makes sure that small businesses appear in local search results and make a positive impression on potential prospects.

How could strategic niche research benefit small businesses?

Strategic keyword research helps small companies identify the most relevant and valuable keywords for his or her industry, audience, and business goals. By making use of these keywords in their website content, blog posts, and other digital marketing efforts, small companies can get more organic traffic, improve their search engine rankings, and enhance their odds of converting visitors into customers.

How could small businesses create compelling and localized content?

Small companies can make compelling and localized content by identifying topics that resonate making use of their local audience and incorporating local events and activities to their content creation. This includes addressing local interests, highlighting community involvement, and showcasing unique elements of the regional area in their blog posts, articles, and social media marketing content.

What exactly are some effective SEO tactics for maximizing SERP visibility?

Some effective SEO tactics for maximizing SERP visibility include on-page optimization techniques like optimizing meta tags, headings, and URL structures, building high-quality backlinks from authoritative websites, creating engaging and shareable content, and optimizing website loading speed. These tactics help small companies rank higher on search engine results pages and have more organic traffic.

How could small organizations build brand awareness with SEO?

Small organizations can build brand awareness with SEO by establishing brand authority through high-quality content creation, enhancing brand visibility through local SEO efforts, and attracting a loyal customer base by consistently delivering value and meeting customer needs. SEO helps small businesses connect with their target market, increase brand recognition, and ultimately, grow their brand presence online.

How can small businesses tailor their SEO strategies for different business types?

Small companies can tailor their SEO techniques for different business types by understanding industry-specific needs and analyzing competitors. This involves conducting thorough market research, identifying target keywords, and customizing SEO approaches in accordance with the unique requirements and goals in the specific business niche. Additionally, analyzing competitor strategies can offer valuable insights for optimizing SEO efforts.

Just how can small businesses leverage reviews and social proof in SEO?

Small companies can leverage reviews and social proof in SEO by generating positive reviews from satisfied customers, addressing reviews to show engagement and trustworthiness, and showcasing these reviews on their website as well as other online platforms. Positive reviews and social proof not just boost search engine rankings but additionally instill trust and confidence in potential customers, resulting in increased conversions and business growth.

The reason why localizing SEO efforts necessary for small organizations?

Localizing SEO efforts is essential for small businesses as it allows them to target specific geographic areas and attract relevant local customers. This involves using geo-targeted keywords, optimizing local directories and listings, and tailoring website content to address the unique needs and preferences in the local audience. By focusing on local SEO, small companies can improve their visibility and competitiveness within the local market.

How exactly does image optimization impact SEO performance for small companies?

Image optimization plays a substantial role in improving SEO performance for small companies. By optimizing images for webpages, like reducing file sizes and maintaining appropriate dimensions, small organizations can improve website loading times, enhance user experience, and enhance their likelihood of ranking higher on search engine results pages. Additionally, utilizing relevant alt text and descriptive file names for images can further boost SEO visibility.

Exactly why is ensuring mobile responsiveness necessary for small business websites?

Ensuring mobile responsiveness for small business websites is crucial because an increasing number of users access the internet through mobile devices. Mobile-friendly websites improve user experience, reduce bounce rates, and increase the likelihood of higher search engine rankings. Optimizing websites for mobile devices increases the overall SEO performance for small businesses so it helps them attract and retain mobile users as prospective customers.